Mediamix SA begins a new chapter by appointing Laetitia Foeller as Co-CEO, effective January 1, 2025, symbolizing both innovation and continuity for the agency.
A Remarkable Career and Recognized Expertise
With a Master’s degree in Marketing Studies and Decision-Making from a prestigious Parisian business school, Laetitia Foeller started her career in the marketing departments of companies based in Lithuania and England. She later held Marketing Manager roles at multinational firms in Paris before becoming Head of Digital at Newbase Basel (formerly Publicitas International) in 2011. In 2018, Laetitia joined Mediamix as Media Director and Head of Digital, becoming a shareholder in January 2023. Since her arrival, she has been instrumental in developing the agency's digital offerings. Under her leadership, Mediamix established an in-house trading desk, now comprising seven experts managing media buys across social networks, search engines, and programmatic platforms. Concurrently, she oversees a strategic client portfolio spanning both digital and offline media.
A Nomination Reflecting Continuity and Innovation
Henri Tripet, Co-CEO of Mediamix, stated:
"From the moment she joined us, we recognized Laetitia’s potential, and she has far exceeded our expectations. Her tenacity, innovative spirit, and unwavering commitment make her a natural leader. She embodies the future of Mediamix, an agency that will continue to merge online and offline expertise with a strong international focus while emphasizing the local market.”
Marie-Jeanne Jaunin, CFO of Mediamix, added:
"This appointment marks a key milestone to ensure a smooth transition in preparation for Henri's retirement in July 2026. His continued presence as a consultant for one to two more years will guarantee optimal support.”
For her part, Laetitia Foeller shared her vision:
"I am honored by this appointment and excited to continue developing Mediamix alongside a talented and dedicated team. My goal is to solidify our position as a leading player by combining digital innovation, traditional media expertise, and a client-centric approach.”
A Leadership Team Focused on the Future
This appointment ensures a bright and ambitious future for Mediamix. With a strong and experienced leadership team, complemented by Louis Venant, Digital Media Director, the agency is well-positioned to meet the challenges of an ever-evolving advertising market.
About Mediamix SA
Mediamix SA is a media agency renowned for its expertise in both digital and traditional media. Backed by a team of passionate professionals, the agency supports clients in implementing innovative and high-performing strategies tailored to both local and international challenges.
contact Laetitia directly at lf@mediamix.ch.
