Media consulting and strategy
We create innovative, bold, and engaging campaigns
- How to promote your business?
- How does advertising work and how do you reach your target audience?
- What is the most appropriate advertising strategy and how to develop an effective media plan?
- Which media activation is most appropriate?
Media Activation
Nothing is left to chance.
Each country is different and has its own media consumption habits. Products or services consumed do not have the same maturity from one country to another, and when some achieve global success, it is because the communication strategy has been adapted to local specificities.
Our 40 years of expertise have allowed us to acquire a strong knowledge of each media, as well as the opportunities offered by each platform in over 100 countries to reach relevant and high-quality cross-platform audiences, while controlling the repetition rate.
01
Evaluation of Keywords used on the website and their relevance for the target group of the company.
02
Pages analysis of the website.
03
The analysis of "content" consists in the evaluation of the text content of the website, including the quality, the relevance and semantics.
Consulting and strategy
We implement a communication strategy adapted to each market/audience and across all channels.
We follow the daily journey of your prospects, whether it is through a print ad, a radio / / TV spot or through digital campaigns (social networks, programmatic, SEA, DOOH, …).
We coordinate and anticipate all the contact points of your audiences.
Getting up
- TV / Digital TV
- Mobile/Tablet
- Newspapers
Travel to work
- Digital out of Home (DOOH)
- Radio
- Mobile
Workspace
- Desktop
Shopping
- TV / Digital TV
- Mobile/Tablet
Leisure
- Development of customized media strategies and plans, production plans, and performance estimation.
- Design of creative campaigns covering all channels.
- Organization of strategic workshops with our group of media experts.
- Creation and planning of your campaign.
- Broadcasting and permanent monitoring of your campaign (daily optimization of digital campaigns).
Insights and News
