Print Newspapers / Magazines
Although the advent of digital media has had a significant impact on print media, print media still has important strengths that should not be underestimated.
The quality daily press, for example, enjoys a high level of trust among an older readership, which generally has a higher than average level of education and income. In addition, weekend editions, often with magazine supplements, are always popular.
The business press is also an effective medium for reaching the upper classes and opinion leaders. It can provide detailed, in-depth information on economic and political issues, as well as in-depth analysis of companies and industries.
Magazines are also valuable tools for several reasons:
- Specialty magazines retain their appeal to their readership and to advertisers who target a particular industry.
- The topics covered are less subject to immediate news. Articles are more attractive and have a longer shelf life.
- A magazine can be contemplative, the photos are large, the print quality is often very good. It can even be collected according to the themes.
It is therefore important not to neglect print media in media strategies, as they offer the possibility to position a brand or a product in an appropriate and often rewarding context. This is also true for B2B, where the trade press remains very popular. The readers of these magazines are often experts or professionals in the sector, who attach great importance to quality information and news in their field.
Since its foundation in 1982, Mediamix has established and maintained its strong credibility with newspaper and magazine publishers, whether they are general, thematic or specialized. Thanks to our expertise, we can help you select the titles that are best suited to your needs and your clientele.
If circumstances allow, we also facilitate communication between editorial teams and public relations departments, in order to facilitate the distribution of press releases or the possibility of interviews.
Print media can be combined with digital advertising for an optimal customer experience with the use of a QR code that extends the reader's experience from their newspaper to your website.
Do not hesitate to contact our team to create, together, a multimedia strategy perfectly adapted to your target.
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