Mediamix presents a new Case Study for our client Festival du Septembre Musical Montreux-Vevey.
Discover the offline and online advertising campaign, whose strategy is based on cross-media and multi-platform communication, including an SEO component.
Three main objectives for this campaign:
- Brand awareness
- Website traffic
- Conversion (concert ticket sales)
The classic media used were print, TV, billboards and bus wraps, as well as digital (social networks, programmatic, Google Ads).
All campaigns benefited from a tagging plan to ensure traceability of the customer journey.
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