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Programmatic

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Thanks to its team of media traders, Mediamix operates your programmatic campaigns in Switzerland and abroad, based on branding and performance objectives.

Programmatic advertising

Programmatic advertising allows you to buy and sell media spaces in an automated way. Programmatic media buying is done on display, video, native, audio, DOOH or digital TV.

The benefits of programmatic advertising

Thanks to the possibility of targeting based on context, audience, geolocation, or device, programmatic advertising offers a fine and flexible management of digital media purchases.

Programmatic advertising, purchased primarily through auctions in real time, provides flexibility and control over media investments in campaigns.
The artificial intelligence tools of the programmatic ecosystem help to analyze the different targeting combinations possible in a campaign and to determine the right bidding levels.
DSP (= Demand Side Platform) buying tools allow us to cover 100% of programmatic inventory. This multi DSP expertise allows us to provide a tailor-made response to campaign briefings.

Our approach to programmatic advertising

Convinced that performance depends on a controlled distribution framework, we operate all our campaigns on whitelist. Our reports give a vision of the sites and locations used during the campaigns, as well as the costs and performance of each of them.

Our knowledge of the media, both international and national, leads us to an optimal brand safety and to an informed choice of the chosen distribution media. We put in place the necessary deals with the advertising agencies to respond precisely to the media buying strategy.

In addition, our media traders have developed a strong expertise in the management of performance-based campaigns. Our teams are capable of meeting both branding and conversion objectives (ROI, CPL, CPA)