DOOH allows you to reach your target groups wherever they are, live or work, with dynamic messages in both image and video.
And what if you also surprised them when they went on vacation at their holiday destination?
For its advertiser Migros, Mediamix has created a DOOH campaign in various European summer destinations: Tenerife, Las Palmas de Gran Canaria, Malaga, Mallorca, Valencia, Venice and Verona.
It's a wink-wink campaign aimed at Swiss holidaymakers.
Optimization and flexibility in terms of hours,, days and screens, with seaside, airport and tourist arteries only, make this a very dynamic campaign.
